SIMPLIFY YOUR STORY

Elevate & Communicate Your Purpose to Drive Results.

Our mission is to help you articulate a vision and compel your audience to act, because having the tools to clearly communicate your value can be the difference that drives success.

What’s so simple?

Simple doesn't mean without detail; simple means structured and easily consumed. We craft clear, compelling and motivating messages that resonate with employees, investors, and most importantly, customers - and instill those messages into results-driven campaigns, collateral, and product strategies.

Stories Told…

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Who?

Our Chief Consultant, Corey O’Donnell, has dedicated his entire career to fusing form, function, and messaging into compelling technology solutions. Whether as the author of the Kaseya platform story, full-time creator of Centermark, a digital marketing platform for Franchise businesses, or as a consultant shaping the sales messaging for dozens of clients in SaaS software and beyond, Corey has a history of crafting solutions from concept to market success.

Logo with text 'the COOL company' in white, with a gradient underline from orange to blue.

“A mix of Don Draper and David Ogilvy, what we had struggled to articulate for years, Corey communicated perfectly in hours.”

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Zack Dugow

Founder and CEO of The Cool Company

This truth is undeniable in the world of a million tech startups all trying to convince investors, customers, partners, and potential employees that they’re on to the next big thing. It’s easy to become enamored with a piece of technology, or a comparison to another business, but sometimes you need to take a step back and define a clear mission to the world.

That’s where we come in…

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WHAT?

We help you synthesize the complex mix of ideas, technology, people, experience and value that define your business into simple yet compelling stories, products, communications, campaigns, and tools.

WHY?

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Customers don’t buy because they like your product; they buy because they love your purpose. Expressing your value simply through language, visuals, and the written word is the foundation of success.

HOW?

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We don’t just help you define your story, we collaborate to build a brand, package your products and services, define a go-to-market plan, and build the assets you need to communicate.

Our Services

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    Project/Hourly

    A single or series of projects to define your story, craft assets, and deliver your value to market.

  • A calendar displaying multiple dates with the text "Monthly Retainer" and dollar signs, placed next to a stack of one hundred dollar bills.

    Retainer

    The most cost-effective option, with a simple monthly contract - from 3 months to 1 year commitments - for everything

  • ID badge with photo and "Unlimited Effort, Fractional CMO" text.

    Fractional CMO

    An embedded part of your business, leading teams, controlling budgets, and defining your marketing strategy.

Free Consultation

Feel free to contact us to discuss telling your story…

Email
corey.odonnell@synthesismc.com

Phone
(561) 317.6294

What’s Your:..

“I Keep People Dry”

If you made umbrellas and someone asked you what you did, too often the response would be “I make umbrellas”, when the better answer is “I keep people dry”. The biggest challenge for almost any business is getting potential customers to understand the value of the products they provide.

Synthesis was built to be the difference-maker for startups and growing businesses that need to stand out from their competition.

We work to understand your vision, your technology, your products, your people, and your unique values and apply a rigorous process of reduction to get to the essential value of what you do and provide all of the assets you need to tell the world your story - simply.

A painting of a woman in a raincoat holding a blue umbrella under the rain.